Different assets, shared identity
Your Google Business Profile is a first-party business presence within Google’s local ecosystem. Citations are third-party mentions and listings elsewhere. Both should reflect the same real-world business identity.
Keep changes coordinated
When a business moves, rebrands, or changes phone numbers, update the canonical business record first, then coordinate changes across the website, Google Business Profile, and important third-party listings.
Do not copy every field blindly
Each platform has its own categories, descriptions, and formatting. Consistency means accuracy and identity alignment, not mechanically identical text everywhere.