AGENCY

Citation Building for SEO Agencies

A practical framework for agencies that need repeatable citation fulfillment, client reporting, credential control, and quality assurance.

Standardize intake

Collect approved NAP data, website URL, categories, hours, descriptions, logo/photos, service areas, and verification contacts before fulfillment begins.

Separate client ownership

Use client-controlled or transferable credentials where possible. Record listing ownership and avoid tying critical verification to an employee’s personal account.

Quality assurance

Check a sample of completed submissions, confirm business data matches the approved record, distinguish submissions from live listings, and store the final report in the client’s project folder.

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