Define white-label expectations
Clarify whether client-facing reports can be branded, whether provider branding appears in emails or documents, and whether the agency controls client communication.
Protect client access
Do not let white-label convenience compromise account ownership. Store credentials and verification information in a way that survives staff or vendor changes.
Scope the service correctly
Confirm whether the partner only builds citations or also performs cleanup, duplicate resolution, and ongoing management. Those are separate jobs.
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