Structured citations
Structured citations place business information into defined fields. Common examples include business directories, review platforms, maps products, professional associations, and local chambers.
Unstructured citations
Unstructured citations mention a business naturally within a page rather than in fixed listing fields. Local news, sponsorships, interviews, event pages, roundups, and partner pages can create this kind of mention.
Which should you prioritize?
For foundational accuracy, structured citations are easier to audit because they expose discrete business data. Unstructured mentions are usually earned through broader marketing, partnerships, PR, or community activity. They complement rather than replace each other.