What counts as unstructured
Unstructured citations are natural business mentions in editorial or community contexts rather than fixed directory fields.
Why they can be valuable
These mentions can expose the relationship between a business and its location, industry, partners, events, or customers. They also create richer context than a bare directory record.
How to earn them
Local PR, community sponsorship, expert contributions, association participation, partnerships, and genuinely newsworthy activity are more sustainable than manufacturing low-quality mentions.