No single tactic carries the whole campaign
Local visibility depends on the business, query, location, website, profile quality, reviews, links, relevance, prominence, and other factors. Citations are supporting infrastructure, not a guaranteed shortcut.
Where citations are useful
Citations help establish consistent business identity and presence across third-party sites. Their practical value is strongest when the listings are credible and maintained.
Use diagnosis, not dogma
If a business already has accurate major listings, additional citation volume may be a lower priority than better reviews, stronger local pages, or improved Google Business Profile work.