Business identity and locations
Verify the real-world entity, location status, canonical contact data, and whether each location deserves its own page and listing footprint.
Search and profile presence
Review Google Business Profile completeness, ranking visibility, review patterns, categories, and the consistency of major third-party listings.
Website and content
Check indexability, title/meta quality, service and location page usefulness, internal links, and whether pages exist because of distinct user intent rather than keyword duplication.
Action plan
Prioritize issues by impact and effort. Citation cleanup may be urgent after a move, while another business may need stronger service pages or review acquisition first.