Fix the source-of-truth first
Do not begin cleanup until the business has approved its current canonical name, address, phone, website, hours, and location details. Otherwise, different team members may “correct” listings in conflicting directions.
Triage the footprint
Correct important listings first, then duplicates and old locations, followed by lower-priority directories. Keep screenshots, ticket IDs, and notes when a platform requires support intervention.
Cleanup is not the same as building
A service that submits new citations may not manage the business’s whole historical listing footprint. Check each provider’s current scope before assuming corrections or ongoing synchronization are included.