Why duplicates happen
Duplicates can result from business moves, old phone numbers, rebrands, separate user submissions, migrated data, or accidental recreation of an existing profile.
Not every similar profile is a duplicate
Multi-location businesses, departments, and legitimate practitioner profiles can require separate listings. Verify the real-world entity before requesting merges or removals.
Resolution workflow
Document both listing URLs, confirm which record should remain, claim profiles where possible, follow the platform’s merge/removal process, and track the final result.