CITATION BUILDING

Citation Building for Multi-Location Businesses

Design a scalable citation workflow for businesses with multiple legitimate locations while avoiding duplicate and cross-location data errors.

Create a location source of truth

Maintain a separate approved record for each location, including local phone, address, hours, location URL, categories, and unique descriptors where appropriate.

Prevent cross-location contamination

Do not reuse one location’s phone number or address across another location’s profile unless that accurately reflects the business. Track credentials and verification channels by location.

Scale the workflow

Use a master dashboard to track platform coverage across locations. For large footprints, central software or specialist fulfillment may be more practical than ad hoc manual submissions.

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