Search the business identity
Search the exact business name, phone number, street address, and combinations of the brand plus city. Repeat searches for former names, addresses, and phone numbers when the business has changed.
Use directory and tool searches
Search important directories directly and use citation-audit software where it saves time. Tools are especially useful for large footprints, but manual checks remain valuable for unusual or niche sources.
Record what you find
Save the listing URL, displayed data, claim status, login information if known, and the action required. That turns discovery into an actionable citation audit rather than a list of bookmarks.